Dream home: what should commercial architectural photography be like?

Real estate is often the subject of commercial photography. Customers are usually architectural firms, real estate agencies, real estate developers, or even individuals who want to sell or rent a property. Photos allow to present the object to a potential client in a favorable light, to tempt him to make a deal. But how commercially successful will such a presentation be? It largely depends on the retouching of the photos!

For example, the best time to shoot is on a clear sunny day, but not during the zenith, so that the light does not create harsh counter shadows. But usually, the photographer is given a limited amount of time to work, which can fall on overcast weather, an unsightly stage of construction and repair work, etc. “Raw” pictures often have perspective distortions, extraneous objects in the frame, and not quite accurate color rendering. An attempt to compensate for bad lighting may result in exposure problems. If the real estate also rises against a cloudy or simply faded sky, the photo will make a depressing impression. Don’t forget that 60-70% of clients make a subconscious decision to buy or rent a property even at the stage of viewing the photos.

How to fix architectural photos?

The easiest way to improve your real estate photos is to go to https://retouchme.com/pro/packages/real-estate-photo. RetouchMe Pro service allows you to retouch each frame according to several parameters: color rendition, contrast and brightness, perspective, removal of debris and unnecessary objects, and sky replacement. All changes are made manually by professional photo designers, which eliminates errors or new distortions. The finished images look natural and help to get an accurate picture of the depicted building.

Credibility is an important characteristic of architectural photos because any embellishment can undermine customer confidence and spoil the reputation of the company or private customer. For the same reason, the photo should not show traces of retouching, even if you just decided to “paint over” a few bags of construction debris, which by the end of the day had already managed to take out the workers.

When shooting, try to avoid trivial mistakes that are difficult to correct at the retouching stage: do not take vertical shots, watch the horizon, and do not allow unnecessary highlights.

To make photos look really attractive, their editing should be entrusted to experienced professionals. Of course, you can learn the tools of retouching yourself, but to get a good result will require many hours of practice, which is often not in stock. Don’t waste your time on technical routine – leave it for creativity, communicating with clients, and improving your technique.

If you want your real estate shots to appeal to potential clients, you should not use automatic modes or AI-based online services to edit them. In this case, the result will be unpredictable and far from professional realization.